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Fashion design is the new black for airline brands

The power of design to beautifully deliver branding. Compared to most staff uniforms, flight attendants typically look pretty stylish, but with the bar being set at a high level, Chinese airline; Hainan is differentiating with haute courture. The airline brand’s new uniforms by designer Laurence…

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Air New Zealand stands out from the flock and gets Aussies talking

Air New Zealand uses a talking duck to reposition the brand. Air New Zealand and a talking duck has been all over Facebook in past few days. Judging on the amount of friends who shared the airline’s latest campaign, it’s off to a great start.…

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