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Fashion design is the new black for airline brands

The power of design to beautifully deliver branding. Compared to most staff uniforms, flight attendants typically look pretty stylish, but with the bar being set at a high level, Chinese airline; Hainan is differentiating with haute courture. The airline brand’s new uniforms by designer Laurence…

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Air New Zealand stands out from the flock and gets Aussies talking

Air New Zealand uses a talking duck to reposition the brand. Air New Zealand and a talking duck has been all over Facebook in past few days. Judging on the amount of friends who shared the airline’s latest campaign, it’s off to a great start.…

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New Virgin Australia campaign positions airline as the ‘stylish’ brand

Virgin Velocity members received an exclusive preview of Virgin Australia’s new commercial over the weekend. According to the email we are supposed to “keep it between us for now” but I’m guessing that they won’t mind us sharing with our Madly readers.

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JetBlue gets minted at the expense of their brand promise

JetBlue is breaking from its long-held brand belief that ‘all customers should be treated equally’ by launching their new ‘Mint’ class. In what could be a potentially risky move, JetBlue have admitted that the lure of more profitable travellers is just too good to knock…

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