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Amnesty International – What do consumers really think about this Not for Profit Brand

All brands have associations – both positive and negative Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a differentiated value proposition (their brand strategy) with layers of meaning to…

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Creating Impact with Shocking but Powerful Advertising

A powerful advertising campaign for Amnesty International – raising awareness for Human Rights Around the world, every day people struggle to live with basic human rights of freedom and justice, rights that as Australians we enjoy everyday. Recently the events in Syria and the reports…

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