The temptation to create a brand that stands for everything, or at least a brand that doesn’t alienate anyone can be overpowering, especially in a world that feels like its becoming more polarised by the day. However, a brand that fails to stand for something,…
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It’s not an entirely new trick, but Apples latest piece of brandertainment has been shot entirely on the latest iPhone. And there’s plenty to like beyond showing-off the capabilities of the iPhone 11 Pro. The film, about three generations of Chinese women coming together at…
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Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. Apple recently announced the introduction of a new software tool to help wean people off their devices, offering users a ‘digital detox’. There’s a…
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