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Australia logo catches Corona Virus

Healthy Place Brand Management. In July this year the Australian Government launched its new international place brand logo. It’s fair to say at the time of launch it received a lukewarm response from public and media with many pointing out it’s similarities to the corona…

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From Amsterdam to Melbourne; Maxime’s brand internship story

Maxime Terberg travelled from the Netherlands to Australia to complete a six-month internship at Truly Deeply. In this guest post she shares her experience at the agency and thoughts on Australia as a brand.

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Australia Day a time for reflection on brand Australia’s future

The 26th of January each year represents Australia’s official national day and marks the anniversary of the first fleet sailing into Sydney back in 1788. For many it brings great joy, largely because it provides a day off work to share time with families and…

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