Brand Finance ranking of the most valuable brands for 2020 has just been released. Amongst the Australian brands, Woolworths has reclaimed the top spot, overtaking Telstra, after recording a 5% uplift in brand value to AU$11.8 billion. The study also showed that Woolworths has eclipsed…
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Polly Waffle chocolate bars set to return to Australian shelves Following a social campaign from nostalgic brand fans, the Polly Waffle is set to be revived. Fans of the Polly Waffle united on Facebook and achieved 55,000 likes. This helped convince Adelaide based manufacturer Robern Menz to…
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International research company YouGov releases the 2017 BrandIndex showcasing the best brands. The YouGov BrandIndex rates the overall health of the brand and takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.…
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Welcome home Vegemite – Back where you belong. With Australia Day around the corner, the recent announcement that publicly listed (and Australian owned) Bega Cheese is set to purchase Vegemite and a hand-full of other Kraft brands in a $460 million deal made my day.…
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