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Volley roots for change and outplays them all

Grass Roots campaign clearly differentiates and revives the brand Iconic Australian footwear brand Volley’s ‘grassroots’ campaign is doing wonders for the brand. Until recently, Volley was perhaps one of those brands that you might have questioned whether it still existed. Not any more. Volley are…

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H&M laughs in the face of Aussie fashion brands

Hot on the heels of more Australian retailers going to the wall, Swedish ‘fast fashion’ brand H&M opened it latest and one of its biggest stores in Melbourne’s CBD on the weekend. Once again, this is another example of the power of building an authentic…

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