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Graph puts iPhone’s brand growth in context

The Wall Street Journal compared Apple’s iPhone to other iconic consumer brands and the results are staggering. The iPhone has eclipsed the sales of Barbie, Zippo, Rubik’s Cube, Nintento Game Boy, Sony Playstation and Walkman. What’s even more mind blowing is how quickly it’s done…

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Barbie has a new look – a campaign and brand evolution by Mattel to give consumers more choice

There’s a new Barbie in town – and she comes in many shapes and sizes. A more genuine and realistic representation of the modern girl is now available. The new campaign #TheDollEvolves is said to be a brand evolution for the makers of Barbie, Mattel. 

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