The Wall Street Journal compared Apple’s iPhone to other iconic consumer brands and the results are staggering.

The iPhone has eclipsed the sales of Barbie, Zippo, Rubik’s Cube, Nintento Game Boy, Sony Playstation and Walkman. What’s even more mind blowing is how quickly it’s done this compared to the other powerful brands.

With the 10th anniversary of the iPhone, there’s much to celebrate at Apple. However, The tech giant will be also aware that maintaining this momentum may be an even bigger challenge than growing the brand.

Many are keenly watching to see what transpires with the release of the iPhone 8.