NEW YORK (PRWEB) February 20, 2020 Recognition for our brand strategy expertise. One of our favorite topics to write on is brand effectiveness, and specifically the positive commercial impact of brand strategy and brand identity. A growing body of research continues to demonstrate that consistent,…
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You might be wondering why I have chosen to write this blog, on Easter Monday of all days, about level crossings. Bear with me, there’s a point, I promise. As you can imagine the removal of level crossings is a big operation. I may be…
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The differentiating power of brand authenticity When best-selling author, entrepreneur and marketing guru Seth Godin spoke with Brandchannel editor Shirley Brady about what brands need to do to stay relevant, authentic and innovative at the Brandemonium 2017 conference in Cincinnati, his view on the role…
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Finally a green car brand without compromise. The huge challenge for all ‘Green Brands‘ is to meet or exceed consumer expectations on price, quality and design/functionality allowing those brands to then leverage their environmental credentials as a powerful differentiator. Almost without exception green brands offer-up…
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