Healthy Place Brand Management. In July this year the Australian Government launched its new international place brand logo. It’s fair to say at the time of launch it received a lukewarm response from public and media with many pointing out it’s similarities to the…
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Brand leaders Every great brand we’ve created or worked with over the years has had one thing in common: great brand leadership. That is the individual or individuals who have the vision for what they want that organisation to be and use brand to tell…
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The gold medal for the longest running strong economy goes to… On April 1st Australia is to to achieve a truly remarkable milestone, and one that most of us will be floored to discover. Australia will likely be able to lay claim to the title…
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