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Hotel Indigo and Asos make good bed fellows

Brand collaboration reinforces Hotel Indigo’s brand difference. Hotel Indigo and leading global fashion brand Asos have partnered to create fashion inspired travel discovery. It’s a smart brand collaboration that finds another way to leverage the hotel’s one of kind boutique hotel experience. The Hotel Indigo…

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Ikea’s Cook This Page campaign is another smart brand gesture

Swedish home furniture brand Ikea continues to be at the heart of affordable stylish urban living. We always solute brands who continually look for interesting ways to engage and add value for the lives of their customers. That’s why we love this clever idea from…

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GAP brand belief inspires Dress Normal campaign

In creating, shaping and reshaping brands we often stress the importance of building a solid belief system. While beliefs are primarily intended to guide and direct internal audiences, they can also play a powerful role in inspiring external communication as GAP shows us in their…

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Nike uses its brand to motivate Brazilians

Nike’s latest Brazilian campaign is another great example of the brand’s ability to use its brand strength to truly connect with people at a local level.

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A brand lesson from the masters

Apple have been busy in the last week or so with iOS7, OSX Mavericks and plenty of other stuff, but what stood out for me was the piece of video they used to launch their World Wide Developers Conference. I don’t think I’ve ever seen…

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The importance of living your brand's essence

At Truly Deeply, we are always looking for new and innovative ways to help our clients bring their brands alive.  At the heart of this, is a firm belief that to be truly effective, every brand touchpoint must be reflective of the brand’s essence.  …

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As technology evolves, the story remains the same

A New standard of electronic book A beautiful new Book has raised the bar for the rapidly evolving publishing industry. Naturally it is an electronic book, but one that blurs the line between movies and books in a most beautiful way. The book, or actually…

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Beautiful type fires up language brand

I had another post in mind for today about how a mega brand is created, but then I saw these videos on Fast Company and that took a back seat. The videos combine two of my favourite things: travel and type. They are told with…

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Brand Design: Creating a Vibrant and Connected Student Community

A Truly Deeply Brand Identity Case Study A few years back Deakin University came to us for help to re-launch their student union association. New legislation was changing the landscape of student unions and DUSA understood they needed to create a new relevance to the…

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Regional Branding – You have to own something

Branding a place or a region is no different to product or service branding – you have to own something that is distinctive and compelling to your target market. However, when it comes to regional branding there is an added complication. You have to balance…

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