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The branding data behind Social Influencers

  84 facts every brand owner and manager should know about Social Influencers. Arguably this decade’s greatest disruptor to the way brands go-to-market has been the emerging force of social influencers. In a conversation recently with the founder of Australia’s leading cosmetic retail brands when…

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Your most powerful brand influencers might be right under your nose

Brand ambassadors hidden in plain sight. Influencers have become the newest weapon in the super competitive battle for brands to stand-out. Finding the right celeb or online tribal leader to espouse the benefits of your product has become the new holy grail for brand marketers…

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Your greatest brand influencers are hidden in plain sight

Your very best brand ambassadors are right under your nose. In the world of brand marketing, influencers are rightfully gaining a strong reputation for the important role they play. The challenge for brand managers is finding the right influencers; those with the passion, knowledge and…

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