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Moccona fights to protect its trademark packaging as a key brand asset

In a David and Goliath battle, Multinational coffee company Jacobs Douwe Egberts (JDE), is suing Australia’s Vittoria Coffee over the use of its glass jar packaging. JDE, the owner of the Moccona brand, claims that the glass jar’s iconic shape is a trademarked design and…

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Pronounce your favourite alcohol brands like a boss

  How many of the world’s leading Champagne, wine, beer or spirit brands are your pronouncing correctly? For the third in our series of how to pronounce brands, we’re looking at famous alcohol brands. Once again European names dominate the list, but there’s many other…

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Luxury brands you’re probably mispronouncing

How many of the world’s leading luxury brands can you pronounce correctly?

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Brand reputation – you’re only as good as your weakest link

One of the real tests of a brand’s reputation comes post purchase. With cars, the service experience is a critical influencer of brand perception, customer loyalty and retention. For many auto brands this can be extremely hard to manage. Local dealers are often franchised and…

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Gucci struggles to protect its brand in Japan

Leading fashion brand gets schooled on what makes a distinctive brandmark Premium fashion brands spend a fortune protecting their brands from fakes and for good reason. The Gucci brand is Italy’s most valuable brand and is estimated to be $US 37.9 billion by BrandZ. Last…

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Is Apple’s protection of its brand unreasonable?

Have Apple overstepped the mark and caused more harm than good to their brand? Apple has files a notice of opposition with the US Trademark office, against a start-up trying to trademark a logo based-on a pear. The developers of Prepear, an app that helps…

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Australian winemakers fight to keep the prosecco name and their brand value.

Trademark and naming battle. Should Aussies fight to keep using prosecco or create their own regional or wine style brand? Following on from France’s successful trademarking of Champagne, Italy is now trying to stop Australian wineries using the prosecco name. The challenge to the use…

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Nestle fights to save Poland Springs brand

Poland Springs brand authenticity and reason for being under attack Nestle is facing a lawsuit in the USA that claims they have misled their consumers into paying a premium for normal ground water. For a brand that’s positioning and differentiation is all about the purity…

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UK kills tobacco brands

Following Australia’s lead, the UK introduces plain packaging laws for tobacco All advertising and branding of cigarettes is now banned in the UK. This follows similar laws introduced in Australia in 2012. For big tobacco brands, this is a massive challenge. They’ve effectively had almost…

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United Airlines boycott highlights a deeper brand crisis

Last week we shared a report on the impact of brand boycotts. The same day, United Airlines had a PR crisis unfold after they forcibly removed a paid-up passenger from their plane. What impact is this latest boycott having on the United brand? It was…

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21% of consumers boycott brands and most don’t come back

YouGov’s ‘Inside the Mindset of a Brand Boycotter report’ gives us some insight into consumers who boycott brands and why they can’t be ignored. Just about every week a major brand is under attack from consumers. Last week it was Pepsi, the other week it…

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Time for Telstra rethink its brand proposition as it comes under attack again

Once again Telstra’s public relations team is frantically working to deal another brand attack, this time from Choice. The problem for Telstra is their network performance is not just core to the brand, it is really everything the brand stands for. Telstra needs to urgently…

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