When was the lat time you heard a really good story… from a brand? It’s part of the way we’re wired that we relate to stories with a level of engagement and emotion that is simply not attainable for functional messaging. And whilst all brands…
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Finally a green car brand without compromise. The huge challenge for all ‘Green Brands‘ is to meet or exceed consumer expectations on price, quality and design/functionality allowing those brands to then leverage their environmental credentials as a powerful differentiator. Almost without exception green brands offer-up…
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Loved brands are profitable brands Is the whole ‘Loved Brands’ thing a fluffy piece of feelgood PR from the branding community or a commercially savvy strategy? That so much cynicism surrounds the brand industry must be a reflection of the inability of the industry to…
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Do you have a Single Customer Engagement Mindset? We were talking brand engagement with a client recently and I was reminded of this You Tube clip from the Sasquatch Music festival back in 2009. The clip starts with a single guy entranced by the music…
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