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Branding Lost In Translation

IKEA prove that even the branding experts occasionally stuff-up. They say to err is human, and the branding folks at IKEA Bahrain have given us a refreshing reminder of how true that really is. IKEA as a global brand has a reputation for being well…

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Brand fails – 5 tips for managing brand mishaps.

Even the big boys can have a bad day… Recently a pic of a livery mistake on a Cathay Pacific jet went viral on social media – well viral in the world of plane and brand watchers at least. Somehow, someone in the chain from…

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