By Category

Trends in Social Media Branding – The Cinemagraph has arrived

New social media trend for brands amps-up brand engagement. Facebook is now promoting the use of cinemagraph profile photos in the form of short loop videos. A cinemagraph is a mix of a photograph and a video. It creates a visual where one or a…

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#illridewithyou – the power of emotional connection

Every day brands try to engage with their customers on social media and one of the ways they do this is by starting a movement using a hashtag. Every now and then a brilliant hashtag will spread like wildfire as customers connect with the sentiment…

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Don’t be a dickhead.

The new Sydney lockouts have been widely reported across the media as a way to curb alcohol and drug related violence. The idea is not new — Melbourne attempted to implement it in 2008, and it was reversed after only three months. The first wave…

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Do marketers tell stories or do they deceive?

Seth Godin is a very highly regarded author in the business and marketing world. His well-known book, All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works — and Why Authenticity Is the Best Marketing of All often receives rave reviews. Even…

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Volvo's Viral Van Damme Video – Bold Brand Storytelling

Volvo & Van Damme – A Video Made in Viral Heaven Volvo recently released a new ad featuring actor & martial arts legend Van Damme. The idea behind the ad, which has gone truly viral on Youtube, is to use Van Damme and his awe…

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