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Solving the Branding Challenge for Startups

Branding for Start-Ups – A critical challenge. There are few things I enjoy more than sitting across the table with a founder of a start-up. The energy, excitement, vision and optimism are often at their peak in the excitement of launching a new enterprise. Over…

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The CEO’s Guide to Rebranding

  Jeff Bezos, founder of Amazon and now the world’s second wealthiest man once said; “Your brand is what other people say about you when you’re not in the room.” Jeff’s clearly a visionary business leader who gets brand. But for most CEOs re-branding is…

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