It’s beginning to look alot like Christmas (well a little at least…) This Christmas season John Lewis has teamed-up with Waitrose (a member of their brand family) to create their festive commercial to play on its social media chanels. The charming piece of brand communication…
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An accidental brand ambassador John Lewis is the name of big UK retailer but it’s also the name of a guy from Blacksburg, Virginia. Since 2007, the lecturer from Virginia Tech University has been using the twitter handle @johnlewis and he often receives tweets meant for…
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We’ve continued the tradition of sharing our favorite Christmas TV commercials. The festive season is not only an important time for brands to reach-out to their customers to garner their pre-Christmas purchasing, but it’s also a time that audiences are more open to emotionally connecting…
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