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City of Pocatello rebranding stumbles over their best intentions

Best intentions don’t always get the branding job done. Following example after example of city and municipal rebrands around the world copping rate payer vitriol, The City of Pocatello decided to get on the front foot with a project and design rationale for their rebrand.…

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Amarillo continues to trash their brand

After finally conceding that their brandmark was a rip off, Texas town, Amarillo continues to trash their brand with their latest solution; a logo competition. Now, with hundreds of logos being submitted and continued ridicule, the city continues to get the world’s attention for all…

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