The Psychology of Branding: Understanding Consumer Behaviour and Emotion to Create Memorable Brand Experiences
The Psychology of Branding: Understanding Consumer Behaviour and Emotion to Create Memorable Brand Experiences
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The Rising Need for Brands to Change and Expand Competitive Sets
Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. At BrandHook we talk about the 7 ways consumer behaviour has changed but after attending last week’s Mumbrella Retail & Marketing Summit it was…
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How will our favorite brands leave the world for future generations?
I recently had the once in a lifetime experience of seeing David Attenborough in Melbourne and hearing him the has left me feeling touched, moved and inspired and wondering what role brands can play in protecting the natural world for generations to come. David Attenborough…
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How Social Media will become a major influence on the way people buy in 2017
Social Media has already transformed consumer expectations of brands There’s no denying the way people discover and buy things online has dramatically changed and continues to do-so. Only ten years ago we were talking about how online and Google were changing the way people buy.…
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The Trump Effect – When Consumers Say One Thing and Do Another
Today’s post is an article written by Brandhook, good friends of ours and the sharpest brand research and insights agency around. As we all know, recently Donald Trump was elected President of the United States of America, defying nearly every prediction and pre-poll. In the lead…
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