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Media consumption up, especially video content as a result of COVID-19

New study reveals rapidly changing consumption as a result of Coronavirus (COVID-19), with many signing up for more streaming services. As the coronavirus outbreak continues, more and more communities, industries, and businesses are feeling its effects. Staying informed at this time is crucial. A new…

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Budweiser’s Immigrant Campaign creates a storm in a pint glass

How should a brand react when a campaign gets this kind of backlash? Budweiser’s 2017 Superbowl commercial features the story of the beer company founder’s ambitious journey from Germany to America in pursuit of his dream: to brew the ‘King of Beers’. The story combines…

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