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Future Trend: AI creating brand opportunities you’d never dreamed of

New Tech Driving New Brand Trends Technology in general, and AI (artificial intelligence) in particular has been on the ‘new tech’ radar for years and the subject of Hollywood movies for longer still. But few who are not working in the tech space have grasped…

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IKEA Chief believes we have reached ‘Peak Stuff’ – What does that mean for consumer brands?

Has the West has reached it’s peak of Consumerism? During a recent interview with NPR in the US, IKEA’s Global Chief Sustainability Officer, Steve Howard opined: “If you look at things like oil–well, actually, oil sales have peaked in the U.S. and Western Europe. Beef sales have pretty…

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