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Brand China continues to polarise

Study shows perception of China varies across the globe, with reputation declining in many countries. As China celebrates their 70th anniversary of Communist rule, Pew Research Centre has released their latest Global Attitudes Survey on the People’s Republic. More prominant than ever in global headlines,…

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Beechworth Bakery – leveraging provenance into country greatness

Evolving and taking brand ownership of being the best country bakery is a big call, but doing it in not just one town but across multiple locations is quite a feat. Beechworth Bakery has done just that. Leveraging their provenance and heritage from the small…

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