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Infographic. The power of AI for brands

The power of AI in helping brands promote, sell and enhance their products As artificial intelligence (AI) gathers momentum in our lives, our friends at 16best.net have compiled an interesting infographic to look at its impact on brands and how we engage with them. Many…

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3D Printing on Coffee – Brewing-up a rich, new branding opportunity

Israeli design studio and tech startup; SteamCC has created a 3D print application for creating the next level of coffee art, and in so-doing have created the opportunity for high level brand engagement customer experiences. The Ripple Maker combines 3D printing mechanics with ink-jet technology…

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Levi's: Re-engaging customers through authentic brand experiences

Walking through Melbourne Central shopping centre at the weekend, my eye was drawn to the Levi’s store window decal.  Their concept store is home to The Levi’s Tailor Shop, who offer their customers a free alteration service on jeans. The shop will also Customise, Personalise…

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A Masterclass in Retail Brand Customer Service from the Ice Cream Vendors of Turkey

Creating Extraordinary Retail Branding Through Remarkable Customer Experiences Retail is so much about the customer experience. Yep the product needs to hit the mark, but by-and-large products have become commoditised with manufacturers and retailers closing the product differentiation gap. As this Turkish ice cream vendor…

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How a great retail brand experience can drive sales

Shopping at the weekend, I was reminded how a well-considered retail brand experience can positively impact purchasing decisions. In particular, how unexpected brand gestures can make all the difference. As a parent of a bright and inquisitive five year old, I have learned that taking…

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Staff engagement critical for service brands

Recently I was at a conference where the speaker introduced a term pertaining to staff engagement that was new to me (as is many things in life). But unlike a lot of things one gets exposed to there was real cut through in the description…

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The Zara brand effect

In case you haven’t heard the screams from Bourke Street, one of the biggest fashion retail names has opened its doors in Melbourne. Following its successful launch in Sydney, Spanish brand Zara, now has flagship stores in Australia’s two biggest markets. It has been publicised…

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Brand Design – 2 New Breathtaking Mediums for Retail

Standing-out In-store With Brand Design for retail it’s so much about the customer experience in-store. Creating unique and compelling brand theater in your stores is as much about the merchandising as it is about the actors (your staff) and the environment. As retailers continuously look…

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