The power of AI in helping brands promote, sell and enhance their products

As artificial intelligence (AI) gathers momentum in our lives, our friends at 16best.net have compiled an interesting infographic to look at its impact on brands and how we engage with them.

Many brands are taking advantages of a variety of AI such as chatbots, voice assistants, and other smart systems to enhance their marketing and user experience. Other brands are using AI to help capture and make sense of big data to deliver a more relevant and valued offer or customer experience.

Some of the highlights from the infographic;

• 60% of people now use AI powered navigation such as Google Maps or Waze
• 85% of consumer interactions with businesses will be managed by AI by 2020
• More than 80% of Netflix viewing is influenced by its AI recommenation system
• Youtube increased watch time by 50% due to AI on its recommendations