There’s more to branding than meets the eye Recently a small, independent supermarket opened at our local shopping strip. I was immediately drawn to the name and brand identity which are naively unethical and amusing in equal measures. It turns out this is the fifth…
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Exclusivity has always been an important differentiator for luxury brands. Quality, price and aspiration are the other key dimensions for brands wishing to be positioned in the luxury end of their category. As a category becomes more competitive (such as the craft end of the…
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Fresh New Retail Design from Japan Tokyo has rightly earned the reputation for a city that thinks outside the square. Japanese design culture is often fresh, innovative and disruptive, and this retail space designed by Nobuo Araki/The Archetype is a bold example. Following-on from The…
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