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The woman behind the mac icons

Starting at Apple in 1982, Susan Kare’s first job was to design a Mac System Font. Something bold in order to stand out and take over from the thin jaggedy placeholder font being used. At the end of that first day Kare had worked on…

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Augmented reality brings light to the dark future of print

It was a rather dark and gloomy Monday inside and outside of the studio. Our spirits were weathered from the weekend and we nursed a grievance against the sudden wintry weather. It was around noon that we received a little brightness in the form of…

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Back to basics: 5 key things to consider before starting your website

So you want a website and you want it now. There are alot of easy ‘web page builders’ out there these days which allow you to create your website using the drag and drop method. That’s fine if you need to launch your site in…

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Google Analytics looks at UX In Real Life

Are you distracting your customers and deterring them from buying what they really want on your site?     For the holiday season, the team at Google Analytics thought it would be helpful (and fun) to demonstrate how missteps on the digital shelf play out in real…

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