Blog

By Category
AA Licence check
Advertising
Art with Heart
Brand
Brand & Consumer Trends
brand architecture
Brand Communications
Brand Design
Brand Engagement
Brand identity
Brand Loyalty
Brand naming
Brand partnership
Brand Personality
Brand Storytelling
Brand Strategy
Client News
Digital communications
Employer Branding
EVP
In the Press
Inspiration
marketing
Packaging
Personal Brand
Place Branding
Rebrand
Research
Retail
Socially conscious branding
Truly Deeply
typography

Wow! Elon Musk’s Tesla brand keeps booming

We live in disruptive times for brands and business. You might have missed the news coming out of the US on Monday this week that saw the share value of Elon Musk’s Tesla brand continue to rise strongly. If there’s been a noteworthy trend in…

Read more »

Elon Musk’s Successful Tesla launch demonstrates how to build a ‘Green Brand’.

Finally a green car brand without compromise. The huge challenge for all ‘Green Brands‘ is to meet or exceed consumer expectations on price, quality and design/functionality allowing those brands to then leverage their environmental credentials as a powerful differentiator. Almost without exception green brands offer-up…

Read more »

Show me a little more