By Category

The meaning and origin of famous brand names, part 2

More brands, more stories of how they found their name. Last week we looked at how Apple, Virgin, Nike and 3M, Durex and Kodak got their names. To read part 1 click here. This week we look at the stories behind more big name brands,…

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Etsy prepares to test its belief system with IPO

If global craft market Etsy goes public this year it will be an interesting test to see how the brand can balance their explicit social mission with shareholder revenue expectations. Founded in 2005, Etsy, is like the handmade and craft version of Ebay. It’s an…

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Etsy – Big brand thinking for small business

Regardless of the size of your business, you need to create and build a brand. I know that’s easy for me to say, but even the smallest home-based enterprise can use some of the same thinking that goes into building brands for some of the…

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