Consumer trend breathes new life into the Servo pie. Anyone who owns or manages a cafe, restaurant or fast food business knows how tough the market is. Over the last decade the way people eat has changed dramatically with out of home eating (including delivery)…
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Don Wagyu leverages premium positioning to stand-out in a crowded food market. I recently read about a new fast casual Japanese Sandwich concept from New York called Don Wagyu. The article I read spoke about their hero product, The Ozaki, a wagyu beef sandwich that…
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Capturing the spirit of the KFC brand personality. KFC recently launched H.A.R.L.A.N.D. (Human Assisted Robotic Linguistic Animatronic Networked Device) He is a robot created to take drive-thru orders in order to celebrate National Fried Chicken Day. So firstly – yes; National Fried Chicken Day is…
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Unhealthy is the New Healthy We spend a fair amount of time talking to and working with hospitality businesses from start-ups to chains who are all looking to nail the perfect customer proposition. Owning a small chain of three pasta bars myself, I’m all too…
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For Mother’s day 2017, KFC US released a romance novella called Tender Wings of Desire. Interestingly, Mother’s Day is KFC’s best-performing day of sales in the year (sometimes truth is stranger than fiction). The book features Harland Sanders as the story’s love interest and seeks…
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Not a smart branding idea in hindsight When it comes to marketing and brand building, McDonald’s are about as savvy as they come. With huge departments of marketing specialists and many years in the game, you’d think they’d know how to navigate the tricky waters…
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