Emotive Branding – KFC finds it’s Romantic Side

Restaurant branding

For Mother’s day 2017, KFC US released a romance novella called Tender Wings of Desire.

Interestingly, Mother’s Day is KFC’s best-performing day of sales in the year (sometimes truth is stranger than fiction). The book features Harland Sanders as the story’s love interest and seeks to create an emotional connection (albeit with drumstick in cheek) with US Mums, encouraging them to buy a KFC family meal instead of cooking on Mother’s Day.

Integrating the campaign, KFC released the novella as an e-book on Amazon.com and surprised 100 fans on Facebook with a prize of dinner and a hard copy of the book.

Stay tuned for the follow-up; ’50 Shades of Finger Licking Good’

Dave Ansett
David is the founder of Truly Deeply, a brand agency with 25 years experience working with brands to position them for growth. His deep expertise is in the creation of high engagement brands that attract the attention of their audience and stand out from their competitors. David has extensive experience working with corporate, retail, food & beverage and entrepreneurial clients. Find out more here
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