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Burger King’s Campaign for a Michelin Star

Burger King’s Clever Product Launch Brand Strategy. Burger King Belgium have launched a Change.org petition and accompanied ad campaign to get a Michelin Star for its new menu item; The Master Burger. In a bold and cheeky move, Burger King has penned an open letter …

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Emotive Branding – KFC finds it’s Romantic Side

For Mother’s day 2017, KFC US released a romance novella called Tender Wings of Desire. Interestingly, Mother’s Day is KFC’s best-performing day of sales in the year (sometimes truth is stranger than fiction). The book features Harland Sanders as the story’s love interest and seeks…

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Political Incorrectness and Brand Differentiation

Can Political Incorrectness ever be a valid brand communication strategy? OK, so this may be skirting the boundaries of sensitivity and taste, but sometimes the most interesting strategies are found where others fear to tread. When it comes to political correctness, most clients want to…

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