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Burger King’s Campaign for a Michelin Star

Burger King’s Clever Product Launch Brand Strategy. Burger King Belgium have launched a Change.org petition and accompanied ad campaign to get a Michelin Star for its new menu item; The Master Burger. In a bold and cheeky move, Burger King has penned an open letter …

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Is supporting a competitor the most noble brand gesture of all?

The Power of Brands Behaving Admirably. It’s not every day that the second biggest global brand in a category stops selling their number one product for a day and runs an ad campaign asking their customers to buy from their competitor instead – but that’s…

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