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Smart packaging redesign makes Heinz stand out from the tomato sauce pack.

Perfect Packaging design. We’ve always believed the role of packaging has three purposes; 01. to stand-out on the shelf, 02. tell the brand story and 03. provide a functional serving and storage experience. But Canadian creative branding agency Rethink have added a 4th dimension –…

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Are snack brands leveraging Canteen cred to mislead parents?

Guys, Honesty Builds Brand Loyalty. In the highly competitive snack food category the current battlefront is a brand’s ability to successfully position its products as ‘healthy’ in the minds of consumers. As brands seek to gain every advantage there’s been a shift from hard earned…

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Our packaging design for A Wolf in the Kitchen – a brand new selection of produce by Alla Wolf-Tasker

Fresh from the Kitchens of the Renowned Daylesford Lake House Over the past year-or-so we’ve been co-creating with Lake House Founder and food guru Alla Wolf-Tasker and her daughter, Lake House marketer Larissa Wolf-Tasker, cooking-up a tasty brand, name and packaging design for their new…

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