Kantar releases the BrandZ global ranking of most valuable brands in 2022 Apple has reclaimed its status as the leading global brand in 2022. Rising from the third position last year, Apple has increased its value by 55% and is on track to be the…
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Brand Finance ranking of the most valuable brands for 2020 has just been released. Amongst the Australian brands, Woolworths has reclaimed the top spot, overtaking Telstra, after recording a 5% uplift in brand value to AU$11.8 billion. The study also showed that Woolworths has eclipsed…
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International research company YouGov releases the 2017 BrandIndex showcasing the best brands. The YouGov BrandIndex rates the overall health of the brand and takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.…
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Global beer brand forced to defend its iconic red star and perceptions of it promoting communism. Dutch brand Heineken is recognised globally for its green cans and bottles. Another core brand asset is the red star. Unfortunately for Heineken, the red star is also seen…
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