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The humorous side of brand fatigue

So you build an amazing company… You invest in branding to grow awareness and value in your brand over many years – Congrats, you’ve made the grade. But after all your hard work comes brand fatigue. Consumers start turning to the newest brand on the…

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A bank that is proud to be boring

I am always impressed by brands that have the guts to break the mould and just be proud of who they really are. While most bank brands spend millions telling us how they are different, can do, live in our world and help us win,…

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