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Ikea’s Cook This Page campaign is another smart brand gesture

Swedish home furniture brand Ikea continues to be at the heart of affordable stylish urban living. We always solute brands who continually look for interesting ways to engage and add value for the lives of their customers. That’s why we love this clever idea from…

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Ikea bike strengthens the brand’s smart urban living image

Swedish home furniture giant Ikea’s commuter bike, ‘Sladda’ is another brand reputation proof point. Ikea has built their reputation on providing affordable stylish urban living. However, in the past couple of years, the brand has stepped up its product development to extend its dominance in…

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IKEA brand taps into a higher purpose to support the Red Cross in Syria

  Meaningful branding builds deeper customer loyalty An unwritten law of commerce is that we do business with those we like. This applies equally to B2B sales as it does to B2C where it’s often about how much we like the brand rather than the…

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IKEA Chief believes we have reached ‘Peak Stuff’ – What does that mean for consumer brands?

Has the West has reached it’s peak of Consumerism? During a recent interview with NPR in the US, IKEA’s Global Chief Sustainability Officer, Steve Howard opined: “If you look at things like oil–well, actually, oil sales have peaked in the U.S. and Western Europe. Beef sales have pretty…

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Very Cool Social Collaboration – The UN & IKEA Create Flat-Pack Shelters for Refugees

Brands Behaving with a Higher Purpose. News this week of the IKEA Foundation‘s ongoing collaboration with the United Nations High Commissioner for Refugees (UNHCR) to provide the UNHCR with 10,000 flat-pack Better Shelter units for refugee and disaster aid through IKEA’s Housing for All Foundation…

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Retail brand strategies in a real world assault

JWT’s trends for retail in 2013 suggests that retailers who find a way to integrate will have a “killer brand.”  It has experts suggesting that one needs to be where the customer is, with both your messaging and your product. Consumers today are both online…

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A Home Builder Branding Revolution – IKEA launches a US$86,500 flat-pack home — they even build it for you

Where do you go when you own the home furnishings market? The Swedish brand famous for its affordable furniture and accessories has come up with a genuine game changer – an IKEA house in which you can put all that IKEA furniture. An architectural firm…

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Value and Values becoming more important in Retail World

2012 will continue to be a tough environment for retailers. Consumers have no reason to throw off their new found sense of caution and propensity to put saving ahead of spending. If anything 2012 may produce even more reasons for them to retreat with some…

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IKEA fresh brand imagery by photographer Carl Kleiner

IKEA reminds us to not forget the Brand Communication in our Brands. Last year we featured a post on IKEA’s brand communication, and here the Swedish mass-design furniture and home-wares brand are popping up again. As a global brand, IKEA is well known for the…

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The Humble Cookbook Stunningly Redesigned by IKEA

Don’t you just love it when designers come-out and reinvent the wheel. Yes, you read it right, in a stunning act of brand communication Swedish furniture and homewares giant IKEA have released a cookbook called ‘Hembakat Ar Bast’ – which translates into ‘Homemade is Best’.…

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