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Why physical stores are still so important for retail brands in the digital age

Global Retailer Aldo  – Bricks & Mortar Believers Global footwear retailer Aldo has seen amazing growth to more than 2,600 stores in 100 countries. Senior Vice President of Aldo Group, Nick Martire co-founded the Aldo Product Services division which generated $1 billion in retail sales…

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The Toughest Job in the World – A Social Media Campaign full of Engagement

The most important job is also the world’s toughest job. Unlimited hours. No breaks. No Time to Sleep. 365 Days a Year. You can only eat lunch when the associates have finished eating their. And the position pays… absolutely nothing.

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Living the brand: retailers encouraged to focus on acts not ads

Tesco says a little less talk and a lot more action! Aligning brand identity with behaviour and delivery has always been a constant theme of discussions we have with our clients. That’s why I was pleased to see this is now becoming a priority for…

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Retail brand kikki.K's first TVC captures the spirit of Swedish Christmas

The Romance of this campaign is in its Swedishness For every business who has ever advertised above the line, launching their first TV campaign is fraught with excitement and anxiety. TVC’s come with a huge price tag and for many businesses, being able to afford…

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