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Apple launches eco friendly wallpaper

In a initiative to raise the profile of their recycling initiate Apple has launched a series of wallpaper art focusing on environmental themes. An important consideration for brands is their approach to their social responsibilities and how they work to counteract any negative impact they…

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Apple doubles down on brand value

Apple Launches iPhone 5C & iPhone 5S. You’d have to have been living under a rock not to know Apple has launched new iPhones this week. Naturally, as one of the world’s most valuable companies and brands, every single news outlet has reported on it…

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Zombies, Run! – Aps Showing Brands how to Innovate

Pealing yourself of the couch and heading out for a run is not always the easiest thing to do after a hard days work, but the threat of a Zombie invasion is sure to help you on the way to those elusive abs. This innovative…

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The secret to a truly brilliant branded app

For anyone who has ever been to a fashion show, I am sure they are all too familiar with the disappointment of returning home to review the photos of the day, only to find your IPhone full of blurry snapshots that vaguely resemble a person.…

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Know my phone…..know me

Mobile phones have come a long way from where they started. Back in the early days you felt good if you got 30 minutes call time out of the brick in your hand, now we can’t put them down and we’re disappointed if we can’t…

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How to extend your Brand Experience? Ask the butcher!

Vic’s Meat, a standout example of best branding practice has done it again. We’ve written before about the unique, rich and memorable brand experience that is Victor Churchill, a European-inspired designer shop of carnivorous inspiration in Sydney. Now the owners have developed a website and released an…

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Apple Vs Microsoft – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their competitors and to…

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A Very Christmas Brand Map – Tracking Brand Loyalty

The brands we choose reflect how we see ourselves Each day we make thousands of conscious and sub-concussion decisions about the brands we wish to include in our lives. Our choice of which brands we choose to connect-with is often a reflection of how we…

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Microsoft Launches Windows Phone Brand

Global Marketing Push hits the Streets Just hours after the launch of the new Microsoft Windows Phone, teams of orange-clad Windows Phone Warriors have hit the streets of Paris talking New Phone Technology to anyone who’ll listen. The Windows software debuts today on 30 different…

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