In a initiative to raise the profile of their recycling initiate Apple has launched a series of wallpaper art focusing on environmental themes. An important consideration for brands is their approach to their social responsibilities and how they work to counteract any negative impact they have on the world around them.

They are designed by graphic artist Anthony Burrill, and are entitled “Nature in Balance,” “Nature in Harmony,” and “Nature in Us”.

According to Apple, each wallpaper is, “inspired by nature and people coming together to help the planet.”

Unlike Steve Jobs, Tim Cook has made a big issue of environmental issues during his time as Apple CEO — making it a core component of Apple’s status as a would-be “force for good” in the world.

Gemma Dittmar
Director of Brand Projects