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Apple regains crown for most valuable brand

Kantar releases the BrandZ global ranking of most valuable brands in 2022 Apple has reclaimed its status as the leading global brand in 2022. Rising from the third position last year, Apple has increased its value by 55% and is on track to be the…

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Disruption is the key to real brand growth

New Report shows less than 1 in 10 brands grew between 2014 and 2017. Research agency Kantar Millward Brown’s analysis of the BrandZ™ global database shows brand growth is getting harder but disruption makes the difference. Brands that had achieve significant growth are doing so…

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