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The fallout of Nike’s very public product fail.

Ouch! When brands crash to earth. This week Nike suffered a high profile wardrobe failure when the shoe of one of their star college athletes imploded mid-match, sending Zion Williamson tumbling, shortly after followed by the Nike share price. A challenge for all high profile…

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Adidas inspired by London Underground design

You can now wear the iconic London Tube symbol on your shoes thanks to a new collaboration between Transport for London (TfL) and adidas: adidas x TfL Inspired by the design of the London Underground, there are now limited edition adidas trainers dedicated to each…

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Respect to Nike for recognising the value of their brand mark design.

How much is the Nike logo worth? The story of Nike paying $35 for the design of their logo back in 1971 is the stuff of branding legend. Even allowing for inflation, that $35 branding budget equates to a pitiful $216 in today’s US$ –…

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