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Which global cities have the strongest Place Brands in 2020?

The Pinnacle of Place Brand Reports. Each year Saffron, a global branding agency with specialist experience in Place Brands publishes a report looking at the strongest city brands around the world. The Saffron City Brand Barometer 2020 explores which cities have built the strongest brands…

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Australia logo catches Corona Virus

Healthy Place Brand Management. In July this year the Australian Government launched its new international place brand logo. It’s fair to say at the time of launch it received a lukewarm response from public and media with many pointing out it’s similarities to the corona…

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Victoria's new brand identity fails to deliver the best of anything

Will Victoria’s New Brand Identity Hit The Mark? Victorian Premier Dan Andrews today released a new brand mark for Victoria with a matching sister mark for Melbourne. Mr Andrews told the media; “The new Brand Victoria and Brand Melbourne will replace a patchwork of confusing…

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