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Gucci struggles to protect its brand in Japan

Leading fashion brand gets schooled on what makes a distinctive brandmark Premium fashion brands spend a fortune protecting their brands from fakes and for good reason. The Gucci brand is Italy‚Äôs most valuable brand and is estimated to be $US 37.9 billion by BrandZ. Last…

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Kylie Vs Kylie – The power of a personal brand name

If there’s one sure sign you’re a global brand, it’s when you’re recognized by your first name alone; think Madonna, Beyonce, Adele and Kylie. A trademark battle has broken out in the US where Kylie Jenner of Kardashian fame has been seeking to legally own…

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