By Category

Truly Deeply creates a brand for Cammino shoes

Brand identity, naming and packaging for handmade Italian leather flats. Working collaboratively with the brand’s designer, we unlocked Camminos true differentiation. A unique blend of Italian provenance, quality leather and artisan craftsmanship is at the heart to the value proposition. This was then brought to…

Read more »

Design Collaborations Invigorate Brands

Photograph – Jonus Kuhn The pace of change in the world means that it is very easy to become yesterday’s brand. There is a relentless need to keep your brand relevant and interesting. Over recent years there has been more and more collaborations between brand…

Read more »

adidas Vs Nike – A Battle of Brand Association

All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the minds of the market place. Well considered brands establish a competitive brand proposition (their brand strategy) with layers of meaning to both differentiate themselves from their…

Read more »