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Zika Virus spells disaster for Brazil’s Olympics but opportunity for Aussie brand

One Brand’s Loss in another Brand’s Gain The US Olympic Committee’s recent announcement that their athletes may choose to sit-out this year’s Games in Brazil if they have health concerns over the Zika virus may prove to be an ominous sign. Facing a whole host…

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Surfer Mick Fanning's Sponsors Crash the Party – A Brand Engagement Killer

Keep your Brand Sponsorship to Yourself When Australian surfer Mick Fanning survived a dramatic shark attack at the J-Bay Open in South Africa recently, the world drew a collective sigh of relief. The caught on camera and beamed around the world, real-life narrow escape, and…

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