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The Paris 2024 Olympic Games branding creates a stir

The recently revealed brand image for the Paris 2025 Olympic and Paralympic games has created something of a stir on the web. As with every other category, the market gets used to a consistent approach to how the brands in that market will present themselves,…

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U.S. Open rebranding confuses Simple with Simplistic

The new brand identity for the U.S. Open fails to impress. Watching the U.S. Open tennis on the weekend I copped an eyeful of the tournament’s re-branding for the first time. Somehow I’d missed the commentary on the rebrand in the lead-up to the event’s…

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