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Michael Hughes provides tips on rebranding for CPA’s ‘INTHEBLACK’

This month’s INTHEBLACK features an article focused on rebranding. “Brand refresh? What you need to know” provides insights for companies when considering a brand refresh. Truly Deeply’s Managing Partner and Strategy Director, Michael Hughes was featured in the August edition of the magazine. Read the…

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Why brands need to pick a side and face the consequences

Today’s guest article has been penned by the very smart people at eatbigfish. eatbigfish is a strategic brand consultancy with a single focus: challenger thinking and behaviour. Founded by Adam Morgan after he wrote Eating the Big Fish – the book that popularised the term ‘challenger…

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5 Strategies for brands to do more for less from The Challenger Project.

Need to get your brand noticed but don’t have the resources to get the word out by traditional means?  The Challenger Project in the UK is published by eatbigfish, a strategic brand consultancy with a single focus: challenger thinking and behavior. I love the way these…

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