5 Strategies for brands to do more for less from The Challenger Project.

challenger branding

Need to get your brand noticed but don’t have the resources to get the word out by traditional means? 
The Challenger Project in the UK is published by eatbigfish, a strategic brand consultancy with a single focus: challenger thinking and behavior. I love the way these guys think and recently came across an article that looked at five ways brands are getting high awareness with just ambition, imagination and a minimum of marketing spend.

01. Be interesting on the inside.

challenger brand strategies
Photograph: Edward Wood

02. Leverage the cache of larger brands

challenger brands

03. Provoke Conversation

doing more with less marketing budget
Copyright: The Sun

04. Leverage an existing news story

challenger brand agency
Photograph: Lyst

05. Publicize your battle with Goliath

challenger brand strategy
Photograph: BrewDog

Click here to read the full article on The Challenger Project’s site.

Dave Ansett
Truly Deeply Founder & Creator of Brands
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