Need to get your brand noticed but don’t have the resources to get the word out by traditional means?
The Challenger Project in the UK is published by eatbigfish, a strategic brand consultancy with a single focus: challenger thinking and behavior. I love the way these guys think and recently came across an article that looked at five ways brands are getting high awareness with just ambition, imagination and a minimum of marketing spend.
01. Be interesting on the inside.
Photograph: Edward Wood
02. Leverage the cache of larger brands
03. Provoke Conversation
Copyright: The Sun
04. Leverage an existing news story
05. Publicize your battle with Goliath