The new product innovation set to disrupt the passenger tire category. We much more often hear from clients; “We’re not reinventing the wheel here”. We hear it so often it’s almost become a default starting point for approaching branding projects; ‘How do we get growth…
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Australian technology business set to disrupt the global building industry. Yeah, that’s a pretty big claim, but in the case of Australia’s Fastbrick Robotics, it’s more likely a prediction than fanciful mission statement. Fastbrick’s first prototype; the Hadrian X is nearing commercial readiness, with the…
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A health insurer deliberately catering toward digital natives. New US health insurance company Oscar has been called the Warby Parker for health insurance. Warby Parker is a Silicon Valley darling, an online glasses retailer who came out of left field in the US to disrupt their…
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In a category devoid of innovation and brand engagement, this supermarket concept in China breaks the mold. Located in the city of Harbin, China, Home Park Food Store is a high-end retail food concept spread over 7200 square metres. Similar in concept to the Eataly…
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A Masterclass in New Retail Brand Mindset Following-on from their first collaboration in 2016, Alexander Wang and adidas have again steered clear of a standard retail approach. Last year’s collaboration was released through pop-up trucks in New York, London and Tokyo. Staying true to their…
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Has artificial intelligence come of age? Tech firm Vinclu has created the ultimate companion for a new generation of overworked Japanese. Her name is Azuma Hikari, and she’s the AI persona at the heart of Gatebox, a $2,500 product that acts as a home assistant…
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Need to get your brand noticed but don’t have the resources to get the word out by traditional means? The Challenger Project in the UK is published by eatbigfish, a strategic brand consultancy with a single focus: challenger thinking and behavior. I love the way these…
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How Brand Focus can be the best Brand Strategy One of the most powerful truisms of branding is; ‘You can’t be all things to all people’. Yet when we think about the supermarket category, and even the innovations in this space of convenience stores, mini-supermarkets…
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